The Most Important Long-Term SEO Strategy

SEO sometimes seems to have a mystical quality to it. Those that get it right succeed magnificently, while the rest of us just seem to plod along. If you’re in the latter category and want to know the magic spell for getting the top SERP, we’ve got some bad news for you – there is no magic combination of actions that can guarantee you that top spot.

So short of donning a pointy hat and waving a real magic wand over your site, there are no magical solutions here. The good news is that you really don’t have to be a graduate of Hogwarts to succeed at SEO. If you’re willing to partner with the right people and put in the time and effort, you will be able to make a success of it.

As any of the SEO gurus will tell you, knowledge is your best weapon in the fight for SEO dominance. In this post, we’ll get you started on a better understanding of SEO. This is thanks to an infographic that highlights 60 of the most important statistics about SEO.

As always, though, we’re not going to stop there. We’re also going to look at one of the most important strategies to use for long-term SEO gains – content marketing.

What is Content Marketing?

Content marketing is the process of providing non-marketing related content that your audience will find valuable. The idea is to establish your company as an expert in the field and to get potential clients to seek you out. Your articles can educate, entertain, or just get your prospect thinking differently about a topic.

So instead of telling people how great your company or product is, you give them information on a related topic that adds value for them.

Why Content Marketing?

Say, for example, that you’ve developed this awesome piece of software that automates the accounting process. You could create articles that delve into what makes your software so great. It saves time, costs, and so on.

The problem is that every other company with accounting software says the same thing. And, as consumers, we’ve learned to take advertising material with a pinch of salt.

What if, instead, you created a series of thought-leadership articles. Perhaps one could be about the advances in AI and potential applications. AI drives your software, so getting people to understand how it works and how useful it can be is a good start.

Now, maybe you follow up with an article on the history of accountancy and how it has evolved. You could highlight that processes have barely changed over the last few centuries. Modern accounting practices involve a lot of checking and transposing of data.

Let’s take things a step further. What about an article on how AI could save a firm time and money by automating some of the more mundane functions of accountancy? Do you see where we’re going with this – we haven’t actually tried to sell our software in any of the articles, but we’ve got people to start changing the way they think about the accountancy process.

You’ve also dealt with objections they may have had upfront and positioned yourself as an industry expert. With a few simple steps, you’ve overcome many of the buying objections people may have and put them in the position of seeking you out.

Instead of handing them the solution, you’re leading them so that they can work it out for themselves. And that is a great position for any marketer to be in.

Infographic URL:  https://seotribunal.com/blog/stats-to-understand-seo/