Some may be wondering why wordpress, isn’t it just a blogging platform, real the main reason lots of people like word press is because google loves wordpress and the code on wordpress is lean and mean.
I mean this site s done on wordpress and we only use seo to rank our site so we only go for organic traffic, okay i must admit we also use some other free methods of traffic too.
One of the most important reasons that seo loves wordpress is that wordpress puts the most important information at the top of the page which is great for seo purposes.
having lean and mean code makes your site load faster and google has said over and over again you need to have a fast site to get better rankings.
The other reason why we like wordpress is that it is so simple to use that you don’t need to be a code geek to build your own site and you don’t even need to hire a developer, unless you really want too.
Wordpress can be optimized right out of the box with out the need of any plugins or real professional skill.
Looking at the the new post or page layout you can add a title tag you have complete control of your url so that you can add your keyword to the url and most of all you have control of your content being able to add H1 tag(header 1) to your content and H2 tags.
If you weren’t ruining your website on wordpress or a program like wordpress you would need to do it in code and if you don’t know code you would have to hire a developer to do it for you.
Now this is where wordpress becomes powerful, is the plugins that you can add to your site, and the one plugin that you are going to want to add especially if you are wanting to do on-page SEO is Yoast SEO plugin, using this plugin will help you to make your pages and post a lot more Seo friendly.
To find this plugin you can search it on google or even in wordpress which is the easier way to add a plugin to your site, just navigate to add plugins and then search for Yoast SEO, wordpress then allows you to install the pugin with one click, simple as that.
The plugin helps you to see if your post or page is well optimised for your keyword, checking to see if it is in the post or page, if it is in the page title, in the url and in the meta description.
So go ahead and get this plugin and you wont be sorry .
One of the biggest up dates that google announced this year is that if your website isn’t optimized for mobile you are going to loose rankings and wordpress has you covered as most of the themes and the wordpress platform are mobile responsive out of the box, and wont cost you an arm and a leg to get a developer to code a responsive website for you.
In my years of online marketing and SEO I have gone from using html websites to worpress and I haven’t looked back since.